A contractual brief is a type of brief or contract where a media company is employed by the client in order to complete a project within the brief which is set to specific guidelines which the media company must follow. It will be very important for the media company to follow these guidelines and do exactly what the client states within the brief, if they fail to do so this can result in a breech of contract and the company could face legal actions.
http://creativemediaatjt.blogspot.co.uk/2013/03/contractual-brief.html
Contractual: means from my knowledge is where someone is bonded to a contract and must complete the brief or face legal action.
If i was to have a contractual agreement with my 2D game, communication would be key to keep an contractual agreement on track. Communication allows me to find out what people like and dislike about my 2D game.
Time management: is very important with a contractual agreement because you will most always have a deadline and if you don't submit your product by this deadline you will have problems. I will mange my time wisely with my 2D game logging each week so if i was to sign a contractual agreement i would be fine.
Technical skills: are required when creating my 2D game so i will need them to follow through on my contractual agreement. making a 2D game will require knowledge of art and design and also knowledge of the software i will be using to create the 2d game.
Career progression: is something that is always on going with whatever i do especially which creating my 2D game, i will be gaining more work to add to my CV whilst also learning more about my chosen craft and even if i don't continue with 2D games in the future the skills learned from this experience will continue on in multiple different lines of work. A contractual agreement would help me the future in my career because it lets people know i'm reliable enough to keep to a deadline and stick to specific guidelines.
Negotiated:
This type of brief will be brought up if the co-operative brief given to the two of more media companies that are competing the project have any issues between them selves about the brief or anything they would like to clear up with the client. Through the negotiations the brief can then be changed in order to suite every party taking part in the production. This could be anything from changing the appearance of the product to changing the products content as well as keeping it to the guidelines set in the brief.
http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html
Negotiated brief: from my knowledge is where competing companies have issues with the brief so they change the brief to suit each other.
Communication: is important for a negotiated brief because you will require communication between the two or more media companies that will be completing the projects. This links to me and my 2D game because i will need to communicate with the public to receive feedback on my completed 2D game.
Time management: is needed because if the deadline isn't met the work will be invalid letting not just myself down but the other media companies involved. I cant let this happen with my 2D game so i will need to give myself more time then just enough i will need more than enough just in case of any
unexpected mishaps.
Technical skills: This is important because the brief could have a variety on what skills needed to complete.
Career progression: This could help your progression because if your work gets chosen then you could get rehired by the company to complete more private work.
Formal:
This is where a media company is given a brief by the client which outlines the product which they are wanting to be made. This brief is very open and only gives enough information to be able to produce the product, any issues or information that the media company would like to go over can be discussed during the negotiations with the client. Both the client and the company employed by them will formally agree on the project and the brief but it can not always be legally binding.
http://creativemediaatjt.blogspot.co.uk/2013/03/formal-brief.html
Formal: from my knowledge is where a brief is given to a client and it explains exactly what they want. the brief is clear and is very informative. They will also agree on terms which will be legally binding.
Informal:
An informal brief is not documented and is usually of the verbal kind. It is where the client and the company which they have employed simply discuss the requirements for the product they will be making and ultimately agree upon the project.
http://creativemediaatjt.blogspot.co.uk/2013/03/informal-brief.html
Informal: means from my knowledge is a verbally discuss a brief.
Commission:
This brief is where a large media company will employ an other independent media company to create and produce the product for them, and after the product has been made the larger company may go on to be use the product for an external client who will pay the independent media company for making the product and they could even get a cut of the royalties too. The brief is not negotiated between the company and the client, however is negotiated between the two media companies.
http://creativemediaatjt.blogspot.co.uk/2013/03/commission-brief.html
Commission: means from my knowledge that a company will produce a product by using another smaller company/business which after the product is made the smaller business will have no owner ship over the product.
Tender:
This is where a client will advertise their brief and a production company will bring together a proposal that they will pitch to the client, there could be multiple pitches to the client from many different companies, so the client will then get the chance to choose the proposal that they think best suits their brief and offer the job to that production company.
http://creativemediaatjt.blogspot.co.uk/2013/03/tender-brief.html
Tender: from my knowledge is where a pitch is given to the client from multiple companies.
Co-operative:
Firm owned, controlled, and operated by a group of users for their own benefit. Each member contributes equity capital, and shares in the control of the firm on the basis of one-member, one-vote principle
http://www.businessdictionary.com/definition/cooperative.html
Co-operative: from my knowledge means a group of people minimum of 2 work together to complete a brief.
Competition:
This is where a client can put their brief out so it can be accessed by all of the different production companies that are participating. It can sometimes been seen as a free competition as each production company will complete the brief and the client can then judge which company has the best project and as an award they have it published.
http://creativemediaatjt.blogspot.co.uk/2013/03/competition-brief.html
Competition: from my knowledge means multiple companies complete a brief competing with each other with the client choosing who's is best.
Brief Example 1
Who is the client? - 'Dick Smiths Entertainment'.
What media product(s) does the client require? - The client wants to produce an advertisement which will increase sales.
What is the time scale to deliver the product(s) to the client? - The time scale for this project is Mid-September to Mid December 2011.
Who is the intended target audience the client wishes the product(s) to appeal to? - 25-45 males, married with children and that live in the suburban area of Sydney.
What constraints do you have to work within (budget, length of product, format)? - Budget of $6,000,000, and the advert needs to be advertised on the radio, television and online
Brief Example 2
What media product(s) does the client require? - Promotional theme and ad campaign to support retail sales.
What is the time scale to deliver the product(s) to the client? - September 13th 2014, time scale not mentioned.
Who is the intended target audience the client wishes the product(s) to appeal to? - 18-45 year olds with a around 30 thousand yearly income.
What constraints do you have to work within (budget, length of product, format)? - Not mentioned.